Clever Buoy is the world's first smart ocean buoy that detects sharks through sonar, and sends instant alerts to lifeguards via the Optus Network.
OBJECTIVE / GOAL:
The online objective was simple - create a destination that communicates what the Clever Buoy project is, which generates positive sentiment and social support for this revolutionary initiative.
The Clever Buoy parallax site takes the user on a unique fly-through experience designed to create an engaging narrative that encourages absorption and further interaction. This approach allowed the site to visually represent both the natural benefits and high-tech components coherently.
The Clever Buoy project is highly innovative. With this in mind it wasn’t enough to simply adopt a generic mobile first approach. What we created was a mobile, tablet and desktop experience that pushed the boundaries of every available technology.
Given Optus is a mobile network provider we knew the mobile platform was really important. Rather than adapt the site from desktop with reduced functionality, we took a mobile-first approach. This ensured the experience on mobile was as rich and as engaging as it's desktop counterpart.
The Clever Buoy launch video expands from the sites fly-through storytelling. It showcases the Art Direction through animation, and offers an alternate method to absorb the information about Clever Buoy project.