Clever Buoy is the world’s first smart ocean buoy that detects sharks through sonar, and sends real-time alerts to lifeguards via the Optus Network. Our online objective was to create a destination that educated people about the project and generated positive sentiment.
We created a parallax site that takes users on a unique fly-through experience, designed to walk users through the intricacies of the buoy in a simple manner.
Throughout the site a charming, graphic approach to illustration and animation allowed the site to visually represent both the natural benefits and high-tech components coherently.
"THIS IS NOT AN AD CAMPAIGN, IT'S TAKING OUR BUSINESS TO A WHOLE OTHER PLACE. AND THAT'S WHY WORK LIKE THIS WILL CHANGE THE WORLD."
NATHAN ROSENBERG, OPTUS HEAD OF BRAND.