Clever Buoy walkthrough film.


BACKGROUND:

Clever Buoy is the world’s first smart ocean buoy that detects sharks through sonar, and sends real-time alerts to lifeguards via the Optus Network. Our online objective was to create a destination that educated people about the project and generated positive sentiment.

Real Time Data Journey.  Shark > Sonar Head > Clever Buoy > Satellite > Lifeguard Tower.

Real Time Data Journey.  Shark > Sonar Head > Clever Buoy > Satellite > Lifeguard Tower.


EXECUTION:

We created a parallax site that takes users on a unique fly-through experience, designed to walk users through the intricacies of the buoy in a simple manner.

Throughout the site a charming, graphic approach to illustration and animation allowed the site to visually represent both the natural benefits and high-tech components coherently.

 

MOBILE RESULTS:

CAMPAIGN RESULTS:

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INNOVATION MILESTONES:

"THIS IS NOT AN AD CAMPAIGN, IT'S TAKING OUR BUSINESS TO A WHOLE OTHER PLACE. AND THAT'S WHY WORK LIKE THIS WILL CHANGE THE WORLD."

NATHAN ROSENBERG, OPTUS HEAD OF BRAND.